Tamper-evident packaging (TEP) provides a stress-free experience for your consumers, as well as for you as the business owner. These labels and seals will show if any of your products have been opened before purchase and provide a worry-free experience to ensure nothing has been added or removed.
This extra step shows your customers that you care about their interaction with your goods and that you put in the extra effort to protect them.
There are a number of ways you can protect your consumers. Below, we list four of the most popular methods for small businesses.
Labels that wrap around the top of your product show customers that your product has not been opened, and provides them with peace of mind for their purchase. Add this strap from one side of your jar to the other, or use it to seal a bag closed.
This extra label space also gives you more room to promote your brand, provide ingredients, offer recipes, direct people to your social media, and more – anything extra you feel would add value to your customers.
You can purchase jar and bag seals either blank or printed, and in various colors and materials to suit your product and brand style. Most popular are narrow rectangle labels, though you can use just about anything – circle labels, square labels, etc. Barbell labels are another suitable choice for this application.
Consider adding a perforated safety tab to your product labels. This type of cautionary seal involves adding extra label material that overlaps with the lid or opening of your product. It's attached using a perforation that will rip from the main label once opened.
This type of packaging is often found on lip balm labels, but can be added to any product (learn more about custom sizes). It's popular as a very clear way to help users identify if the product has been opened prior to purchasing.
If you are labeling lip balms, we have several tamper-evident lip balm labels as part of our standard size offerings. They work for both round and oval lip balm tubes and can be purchased in various colors or materials to fit your product style, needs, and branding.
Are you a lip balm maker? Check out these articles for help throughout the process: How to make lip balm | Lip balm label material and application suggestions | 6 tips to improve your lip balm business | Advice from successful lip balm business owners.
Another option, which covers a wider range of products, is a silver void label. This label material is designed to look like a plain metallic silver label, but once removed, it leaves behind a secondary layer which reads "VOID."
It comes in hundreds of shapes and sizes so you can find the best fit for your application. They're relatively familiar to consumers and can still be used to add marketing messages, dates, and more.
Shrink bands are popular products that won't obscure or add to your branded packaging. They can be purchased in clear or a variety of colors and finishes, and applied using a standard hair dryer or heat source. Like the other products listed above, they must be removed before customers can use your product, so they're a good indication of first-use.
Shrink bands are especially popular with cosmetic, food, and medical products.
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Building your safety-inspired packaging into your overall design is a great way to add professionalism to your product and brand.
Use the same label color, background, and design to help it blend in – or choose something completely different to help it stand out! Marketing your protective measures may instill consumer confidence among your customers.
Keep in mind that if your tamper-evident packaging will be removed after opening, it shouldn't include any information critical to the use of your product! You don't want your customers throwing away the only instance of your logo, use instructions, etc.