Sephora’s first beauty convention is HAPPENING! In honor of their 20th anniversary, the beauty retailer has curated Sephora: House of Beauty, a 2-day extravaganza on October 20th & 21st in Downtown L.A. The event is said to be “fusing high-touch physical and digital experiences” - that's code for a surplus of 'Instagram-able' content.
According to the brand, there will be interactive rooms to explore, and participants will have the chance to mingle with influencers, brand founders, and other beauty industry pros. The event will also include more than 50 of Sephora's brands, including skin care, hair care, makeup, and fragrance, along with "personalized products" that will be up for grabs.
I’m hoping for an excess of Fenty Beauty goodies in my swag bag.. someone please sponsor my ticket, thanks in advance! lol Will you be attending the Sephora: House of Beauty event?