Crayola Launches A Beauty Line Exclusively At ASOS

Wednesday, June 6, 2018

Image source: ASOS; Photo illustration: Yuliya Kim

Let the nostalgia soak in…

Yes! You heard right Crayola is back and is venturing into beauty

Crayola partnered with online fashion and beauty retailer Asos to launch its 58-product beauty line. Using Crayola products — especially for us Pennsylvania kids — was a staple of elementary school. Trading colors, envying that one kid who got the pack with the built-in sharpener. If you ever got a fresh set of crayons at the beginning of a school year, it was quite a victory.

Well, Crayola announced another victory for fans of the brand this week. To appease those of us who can't resist coloring our faces with crayons (yes, those people exist and it's a fascinating cultural phenomena), the company has decided to dip its toes into beauty with 58 products that are officially up for grabs online.

The Easton, Pennsylvania, company introduced a vegan, gender fluid, 95-shade line online with fashion and beauty retailer ASOS. And the best part is, the products are branded like Crayola crayons and markers. 

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Say hello to Crayola Beauty 👋 with a collection of over 50 products including face crayons, mascaras, eyeshadows, highlighters and lots more! From peachy pink to mango tango, there are 95 all-vegan shades to choose from. Shop Crayola beauty, exclusively at ASOS 🌈 <a href=""></a></p>&mdash; ASOS (@ASOS) <a href="">June 6, 2018</a></blockquote>

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The whole line certainly has an updated, modern look to it, but the packaging feels nostalgic. Sets of three lipsticks are even sold in those signature yellow cartons.

On Crayola's FAQ page, the company actually had to specify it's not safe to use crayons or colored pencils on your face as makeup – meaning apparently there was demand for those new highly pigmented, vibrant formulas. 

So far, previews are applauding the creamy formulas and rich colors, many of which are in original Crayola crayon colors.

The products include lipstick and face crayons, eyeshadow palettes, a makeup brush and pencil case set, highlighters and colored mascaras. Check it out here

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