Tru Clean™ Hair and Scalp Cleansing Wipes are the first non-medicated disposable wipes using natural ingredients. The wipes had two shampoo free cleansing and fast drying formulas catered to all hair types. Founded by female twin doctors, the pair were able to compound ingredients that would effectively remove excess oils and debris, while leaving the scalp and hair balanced with moisture.
These Scalp Cleansing Wipes were developed by Lashondria Simpson-Camp, MD, after experiencing difficulty keeping her hair and scalp clean while wearing protective styles. She noticed that shampooing her hair while wearing protective style decreased the longevity of the style, and took several hours for her hair to completely dry.
With the assistance of her twin sister Shalondria Simpson, PharmD, Dr. Camp was able to compound ingredients that would effectively remove excess oils and debris while leaving the scalp and hair balanced with moisture. She also included ingredients to promote hair growth and decrease itching and flaking. Understanding that hair types are different and require varying amounts of moisture, Dr. Camp has created two different formulations, to provide the correct balance for excess oil removal, without over drying.
We designed clean, crisp and refined cosmetic packaging, marketing collateral, and social media content. In addition, we crafted a simple popup display that was minimalistic and promoted brand awareness.
Products Designed Include:
Tru Clean Hair Wipes - Volumizing & Moisturizing Formula (2 full size), Travel size wipe packaging
Popup display design, marketing inserts, sale sheets, social media content, retractable banners, branding, website maintenance and so much more.