Smartscaping Landscaping

Brand overview

01 - the client & Brief

Smartscaping is a trusted, Black owned, family-owned and operated landscaping, design, and construction firm who is changing the landscape of the industry standard to deliver seamless smart solutions and thoughtful, professional contractor services to make your life and your projects easier.

Whether you are looking to create a beautiful backyard oasis or maintain the curb appeal of multiple commercial properties, Smartscaping combines comprehensive expertise with the latest technology to help you achieve your short- and long-term projects in a timely, reliable, and cost-efficient manner.

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02 - the problem

The biggest challenge was the website redesign. The old website was outdated, unappealing and lacked essential Another challenge was sourcing the manufacturer for the apparel and accessories from a business that’s also focused on sustainability and positive messaging. Kayla wanted a website that communicated the brand’s values, displayed the apparel, and introduced the Self Evolver Ambassadors that are an important part of overall brand awareness.

03 - the ApproAch

The Pheelosophy team worked closely with Smartscaping to strategically develop a website that would appeal to their ideal audience. We began with market research, brand story deep dive. Then, our team started crafting outlines that aligned with their company values. The resulting website and overall brand is one that displays their premium service and expands on their current community initiatives. It’s modern, clean, and full of vibrant energy.

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