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Brand overview

01 - the client & Brief

Meet Measure, a trailblazing organization dedicated to empowering powerful Black, Brown, and Indigenous communities by harnessing the power of data to drive anti-racist change. With a mission to create a world free of inequities in health, wealth, education, and criminal justice, Measure mobilizes communities to initiate social change. Their unique approach revolves around using data to strengthen organizations, making them a driving force in the fight for justice and equality.

02 - the problem

Despite their impactful mission, Measure faced a challenge with their previous website. It failed to effectively illustrate and articulate the profound community impact they were making. The website lacked the essence of storytelling, preventing them from captivating their audience and garnering the support they deserved. Measure recognized the need for a transformative website that would not only showcase their data-driven work but also emotionally connect with visitors, inspiring them to join the movement for change and data advocacy.

03 - the ApproAch

Our agency embraced Measure's passion for creating social change and adopted a captivating approach to transform their online presence. To effectively illustrate their community impact, we weaved powerful storytelling throughout the website, allowing visitors to connect on an emotional level with the journey of those they served. Our team utilized engaging visuals, interactive elements, and intuitive navigation to immerse users in the narrative of Measure's mission. By emphasizing data-driven results and community empowerment, we ensured that every aspect of the website reflected the heart of Measure's work.

The results of our collaboration were nothing short of inspiring. The new website not only visually represented Measure's mission but also emotionally resonated with visitors, sparking a sense of urgency around data advocacy. The captivating storytelling approach touched hearts and minds, mobilizing communities to rally behind Measure's fight for equity and justice. With enhanced engagement, the website became a powerful tool to recruit allies and garner support, ultimately strengthening Measure's impact and propelling their mission forward.

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the showcase

For Measure, we provided an extensive range of services to elevate their brand and create a captivating online presence:

a) Website Design: We crafted a visually stunning and interactive website that showcased Measure's data-driven approach while highlighting the work that still needs to be done within the communities they serve.

b) Brand Management: We developed a cohesive and compelling brand identity that captured the essence of Measure's mission and values, ensuring consistency across all platforms.

c) Content Creation: Our team created emotionally charged and impactful content that effectively communicated the power of Measure's work, inspiring visitors to take action.

d) Email Marketing Design: We designed captivating email templates that conveyed Measure's messages and calls-to-action, fostering deeper connections with their audience.

e) Presentations and Marketing Materials: Our captivating and informative presentations and marketing materials reinforced Measure's mission, making a lasting impression on stakeholders and supporters.

f) General Graphic Design: We utilized creative graphic design to enhance various aspects of Measure's materials, ensuring a visually cohesive and engaging representation of their brand.

In conclusion, our captivating and animated approach breathed new life into Measure's online presence, enabling them to connect emotionally with their audience and garner unprecedented support for their vital mission. With a transformed website and a suite of cohesive brand materials, Measure continues to mobilize communities and drive anti-racist change, advancing towards a world free of inequities.

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