Black People Will Swim

Design & Strategy
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Black People Will Swim
Brand overview

01 - the client & Brief

Black People Will Swim’s sole mission is plain and simple: it’s smashing the stereotype that Black people don’t swim. They aim to do this through a number of ways with the use of the acronym F.A.C.E. (Fun, Awareness, Community & Education) - encouraging the Black community to FACE their fears. When Paulana, the CEO & Founder, reached out to me to do the company's logo and website, I was ecstatic to be apart of a project of this magnitude. Soon after I transitioned into the role of Creative Director.

02 - the problem

BPWS needed a captivating website that allowed visitors to book swim classes, join their email list and get educated on the importance of knowing how to swim.

03 - the ApproAch

The launch of their website was beyond successful, to say the least! Their audience loved the branding direction on social and the ease of navigation on the website. Within 6 months after launch BPWS caught the eyes of and was featured in Elle, Black Enterprise, Complex, AFROTECH and others. They've also been the grant recipients of the Adidas and iFundWomen campaign and have been featured in the Essence & Pine-Sol Build Your Legacy Competition. In total winning over $200,000 in grants in the first few years in business.

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the showcase

  • Ongoing Creative Direction
  • Logo Design & Branding
  • Website Design & Management
  • Social Media Content Creation
  • Marketing Collateral
  • Campaign Style Guide & Storyboard
  • Presentation Deck
  • Post-Production Video Editing
  • and more

Products Designed Include:

TBA Merchandise and Apparel Collection

Pheelosophy - Black People Will Swim Logo Design Reveal

Pheelosophy - Black People Will Swim Website Design
Website Design

Pheelosophy - Black People Will Swim Social Media Content

Pheelosophy - Black People Will Swim Branding Presentation


The Buzz on the street

We've Elevated 200+ Businesses in Healthcare, Beauty, Food & Beverage, Entertainment, and more.

"I will sing Phe's praises to the mountain top! She is not only an amazing creative partner, but she adhere's to deadlines like no other. She truly understands the importance of creating a brand's DNA and the power of social media. Her business savviness is bar none. I can't wait to see Phe win more!"

Paulana Lamonier

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