Artists and supporters will now be able to share music via Instagram stories. SoundCloud announced Tuesday that users will be able to showcase songs for IG viewers.
Once the song posts to the users Stories, anyone viewing will be able to click "Play on SoundCloud" at the top of a story, which will then open the SoundCloud mobile app and start playing.
This new feature will allow up-and-coming creators to promote their music with a broader audience. The integration should roll-out for both iOS and Android users in the days to come.