Case Study

iVenture Career Coaching

How this Diversity & Recruiting Leader took her Career Coaching Business to the next level.

Client:
iVenture Career Coaching
Role:
Social Media & Brand Manager
Deliverables:

Social Media Management • Content Creation • Branding & Brand Guide

Tools & Software:

Linktree • Later • Adobe Photoshop • Planoly

Background

iVenture Career Coaching is committed to providing their clients with a professional self-promotion approach to expedite their career choices and growth. As their clients’ careers take off, they are committed to helping them maximize career satisfaction while increasing personal growth and lifetime earning potential. Commitment, respect, integrity, collaboration, accountability, and originality are the hallmarks of our incomparable dedication to client satisfaction.

1) Create a safe place for women of color in the workplace, specifically corporate America.

2) Produce relatable content that resonates with target audience

3) Provide expert insight on job searches and first hand experiences from a Diversity & Recruiting Leader in the industry

Incomplete website

Not active and consistent on Social Media therfore zero engagement, low follower count

No brand aesthetic

I manage their social platforms and curate fresh content. Managing, monitoring and maintaining the social media presence on Instagram. Designing fresh posts to captivate the audience. Utilizing Instagram Story as well as the Highlight feature.Maximizing reach and engaging with potential leads by employing social listening.

testimonials

e-course

Key Insights

• Executed editorial content strategy to increase impressions, identify target audience interests and channel growth

• Implemented customized campaign methods to optimize reach

• Tracked analytics and engaged with partners

Results

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Recommendations

Allocate a budget for paid social media advertisements. Shift to utilizing LinkedIn. Create a facebook group for members to share experiences. Set aside time for Live Q&A on Facebook or Instagram Live - or both. Lastly, due to the website being under construction, use social media platforms to publish blog articles or open it up for submissions from fellow leaders in the industry.

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