Mike - Owner of Team Finesse
Team Finesse is a fitness brand that specializes in personal training and bodybuilding. This client first came to me for a logo re-design. He wanted to create an eye-catching logo design for an apparel line. We started off with a simple black and white palette but gravitated to a bolder look. In collaboration, we developed something that was outside the norm of his competitors. To do this, I focused on the brand’s unique combination of patience and strength. I developed a vibrant and distinctive logomark that represented an industry disturbance. Something his team could feel proud wearing when training or attending bodybuilding competitions.