Music Spirit USA
Corporate Identity, Branding, Graphic Design, Marketing Material, Mockup Creation
Music Spirit USA is a record label and live music production company whose objective is to maintain the integrity and beauty of authentic music in an increasingly digital age by promoting singers and musicians who are confident in the distinct goodness of their own voices and music.
Currently I’m developing a unique branding package that represents the passion and mission behind their services. The goal was to cultivate long-term design strategies to better display the company’s messaging. This was achieved by simplifying previous designs, formulating a bold yet subtle color pallete and honing into the needs of their desired customers.
Future plans include producing a promotional video, designing printed merchandise, and driving digital marketing efforts.