Houston Area Women's Center - Young Leaders
Managed & Elevated Instagram, Facebook & Twitter Account.
Digital Marketing, Social Media Management, Content Creation, Event Production, Graphic Design, Snapchat Geofilters, Photography
The Houston Area Women’s Center Young Leaders (HAWCYL) is a group of Houstonians in their 20s, 30s, and 40s committed to furthering the mission of the Houston Area Women’s Center. We are dedicated to raising awareness about domestic violence and sexual assault, fundraising, and providing a consistent pool of volunteers to support the efforts of the Women’s Center.
As the Social Media & Marketing Manager, I answered to direct messages, monitored and responded to mentions. Created conversations with brand advocates. Engaged with prospective members. Monitored competition. Encouraged sharing through employee and partner advocacy. Collaborated with other departments and organizations. Orchestrated an editorial calendar and social media strategy. Increased facebook page likes by 55% & engagement by 75%.