Tru Clean Hair Wipes

INDUSTRY:
Beauty
Product Design
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Tru Clean Hair Wipes
Brand overview

01 - the client & Brief

Tru Clean™ Hair and Scalp Cleansing Wipes are the first non-medicated disposable wipes using natural ingredients. The wipes had two shampoo free cleansing and fast drying formulas catered to all hair types. Founded by female twin doctors, the pair were able to compound ingredients that would effectively remove excess oils and debris, while leaving the scalp and hair balanced with moisture.

02 - the problem

These Scalp Cleansing Wipes were developed by Lashondria Simpson-Camp, MD, after experiencing difficulty keeping her hair and scalp clean while wearing protective styles. She noticed that shampooing her hair while wearing protective style decreased the longevity of the style, and took several hours for her hair to completely dry.

With the assistance of her twin sister Shalondria Simpson, PharmD, Dr. Camp was able to compound ingredients that would effectively remove excess oils and debris while leaving the scalp and hair balanced with moisture. She also included ingredients to promote hair growth and decrease itching and flaking. Understanding that hair types are different and require varying amounts of moisture, Dr. Camp has created two different formulations, to provide the correct balance for excess oil removal, without over drying.

03 - the ApproAch

We designed clean, crisp and refined cosmetic packaging, marketing collateral, and social media content. In addition, we crafted a simple popup display that was minimalistic and promoted brand awareness.

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the showcase

Products Designed Include:

Tru Clean Hair Wipes - Volumizing & Moisturizing Formula (2 full size), Travel size wipe packaging

Services Provided:

Popup display design, marketing inserts, sale sheets, social media content, retractable banners, branding, website maintenance and so much more.

Pheelosophy - Tru Clean Cleansing Wipes Packaging Design

Pheelosophy - Tru Clean Moisturizing Wipes Packaging Design

Pheelosophy - Tru Clean Volumizing Wipes Packaging Design

Pheelosophy - Tru Clean Cleansing Wipes Packaging Design

Pheelosophy - Tru Clean Cleansing Wipes Set Design

Actual Photos

Pheelosophy - Tru Clean Cleansing Wipes Event
Pheelosophy - Tru Clean Cleansing Wipes Packaging Design
Pheelosophy - Tru Clean Cleansing Wipes Packaging Design
Pheelosophy - Tru Clean Cleansing Wipes Packaging Design

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